Mastering eCommerce Marketing
Welcome to Mastering eCommerce Marketing Podcast
Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce.
We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively.
Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.
Recent Episodes
Will Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. Brands typically reach out to CRO agencies either because they have a problem on their website...
Welcome to today’s episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus. With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities of the digital marketplace, ensuring their...
Greetings, listeners! Today we’ve got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance. Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecticut to Guadalajara, Mexico, where...
The focus of today’s podcast episode is differentiation, in which Jesse Wroblewski, a marke ting expert with over 25 years of experience in the field, shares his unique perspectives. Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his unique skills were...
It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men’s apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business-to-business channels. This episode explores the concept of the...
Welcome to today’s episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every aspect of their business from HR...
Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands make actionable decisions. Katharine advises brands to test everything and trust their...
Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of Forceget, a global...
Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I’ve discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, including using the Arabic language for customer...
On today’s episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares his experiences with transforming Shufersal Online into...
Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and building relationships in the industry. As a former professional musician, he highlights...
Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensive Amazon PPC. Instead, he recommends launching brands...
Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a unique perspective on the marketing...
UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile distribution, and reverse logistics. They have developed...
Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We’ve discussed the importance of a balanced approach between earned and owned media, and the...
Welcome to today’s episode of our podcast where we dive into the fascinating world of children’s costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imagination and play for kids. In this...
Michael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry. In this episode, we’ll explore how Michael’s strategic implementations, such as introducing express shipping options and overhauling the site’s SEO, have dramatically increased both sales volumes and customer satisfaction. He’ll share insights...
Handwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients. David Wachs, Handwrytten’s founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten’s bootstrapping and profitable business model...
Welcome to today’s episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understanding of global market trends...
Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability. Bo emphasizes the need to educate customers about the quality and cost-effectiveness of remanufactured products. He also...
Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book “Almost automated income with FBA!” where you will learn how to create your own “almost automated” Amazon e-commerce business in a short period...
Welcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores. Pedro sheds light...
Welcome back to eCom Pulse! In this next segment with Sabir Semerkant, we’re unpacking the essentials of product positioning and brand building. You’ve heard the what and the why, but now it’s time for the how. Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success...
Welcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, Sabir has generated $1 billion...
In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company’s mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand values. Neal also...
Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder. Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance...
Get ready for a super interesting chat on today’s eCom Pulse podcast episode as I’ve set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G – Catchmaster, where they’re pioneering eco-friendly pest control solutions. We’ve discussed what’s new and hot in e-commerce for 2024, and how online shopping and physical stores are finding...
Stephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations. Stephanie discusses her background in the ad agency world and her transition to live streaming. She explains her role as a remote live...
In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector. We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about shipping faster; it’s about a...
Our host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce. From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and her current position at Google, as...
In this episode, our host Eitan Koter dives into the world of luxury e-commerce and fashion with our guest, Abigail Joseph. Imagine this: we’re chatting with Abigail while she’s surrounded by the beautiful desert in Scottsdale, Arizona. She’s going to talk about her time with amazing brands like Forever 21 and Jacques Marie Mage and...
Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company’s carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth. Ryan discussed VKTORY’s direct-to-consumer business model...
Thomas Hamilton, VP of Sales and Marketing for Snuggle Bugs, discusses the baby gear industry and the transition to e-commerce. He shares his background in digital marketing and the agency world, as well as the challenges and benefits of replatforming to Shopify Plus. Thomas also highlights the offline and online omnichannel considerations, self-fulfillment, and the...
Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling. Dan shares insights into the growth of Channel Key and the company’s remote work culture....
Our host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share’s omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares insights on organic marketing, short-form...
In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy’s journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States. You’ll hear about Guy’s experiences in the early days of...
In this conversation, Meni Dahan, who leads customer experience and digital assets at HY Group, discusses the company’s focus on customer experience and its various business areas. He explains that HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers. The company also operates in green energy,...
Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning. Amitai also highlights the importance of customer acquisition and retention strategies, including email marketing and personalized communication. He explores the potential of new...
Michael Zakkour discusses with host Eitan Koter on the transformation happening in the retail and e-commerce industries. He highlights the shift from digital transformation to a new phase of disruption and transformation in e-commerce itself. The retail industry is experiencing a renaissance, with the emergence of new channels and touchpoints for consumer engagement. Zakkour emphasizes...
In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences. Gen Z’s purchasing power and influence are significant, making it crucial for brands to adapt to...
In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current...
In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content creators that brands can use in their marketing. Lauren also discusses the...
In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency....
In this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, including Meta (formerly Facebook), TikTok, and...
Sarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership. Sarah then explains how Crafted pivoted to become a UGC marketplace focused on...
Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service. The conversation explores the growing demand for outsourced services and the desire for more...
Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved. Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for...
Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience. Akshay shares insights into the company’s digital transformation, including the use of AI and AR/VR...
In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively. Eli shares insights...
In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores. Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and...