In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform.
With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands worldwide in achieving their Amazon growth goals.
Throughout the conversation, Hristo discusses the challenges and opportunities brands face when entering the Amazon marketplace. He offers valuable advice on how to stand out, emphasizing the importance of organic positioning and combining it effectively with paid media for success.
Hristo shares practical tips on optimizing Amazon listings, crafting titles, and managing reviews to improve visibility and drive sales. He also explains the pros and cons of building an in-house team versus working with an agency like Hyperzon, highlighting why many brands struggle with the complexities of the Amazon ecosystem.
Additionally, Hristo touches on the significance of testing different marketplaces and channels, such as Walmart, and how to determine the right time to expand. He also shares strategies on how to decide whether to focus on Amazon or other platforms, and how to bring the right traffic to Amazon to ensure better conversions.
Tune in to learn more about navigating the Amazon marketplace, optimizing for success, and making informed decisions to grow your e-commerce business. All the details on how to connect with Hristo and Hyperzon are available in the show notes.
Website: https://www.vimmi.net
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Podcast website: https://dev.vimmi.net/ecom-pulse-podcast/
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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
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Guest: Hristo Arakliev, the co-founder and COO of Hyperzon
LinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/
Hyperzon: https://hyperzon.io/
Watch the full Youtube video here:
Takeaways:
- Amazon has made improvements in optimizing its platform, but it still lags behind other social media platforms in terms of speed.
- Launching and optimizing brands on Amazon requires a focus on reviews, organic positioning, and paid media.
- Working with an agency like Hyperzone can be more effective than building an in-house team, especially for brands new to Amazon.
- Expanding to other marketplaces like Walmart should be considered once a brand is successful on Amazon.
- Redirecting traffic to Amazon should be done strategically, focusing on the right audience and increasing brand recognition.
Chapters:
00:00 Introduction and Market Overview
03:08 Hristo’s Journey in E-commerce
06:00 How Hyperzone Helps Brands Succeed on Amazon
07:50 The Importance of Organic Positioning and Reviews
09:53 Paid Media and the Role of Agencies
15:09 Expanding to Other Marketplaces
19:06 Building an In-house Team vs. Working with an Agency
21:06 Considerations for Brands: Where to Invest Resources
24:05 Minimum Capabilities and Business Results for Launching on Amazon
27:58 Redirecting Traffic: Best Practices
