In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia’s leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence in markets like Thailand, Indonesia, Vietnam, and more. The company provides services from web store development to logistics, customer service, and data-driven marketing strategies.
During our conversation, Shlomi offers a comprehensive overview of the Southeast Asian e-commerce market, touching on its size, growth rates, and key players. He shares why Indonesia, Thailand, and Vietnam are currently the markets to watch, highlighting the unique factors driving growth in each country. We also discuss the rise of social commerce, particularly the impact of platforms like TikTok, and how they are transforming online shopping behavior in the region.
Shlomi provides practical advice for both local and international brands looking to enter these markets, including the best strategies for customer acquisition, the importance of leveraging video content and KOLs (Key Opinion Leaders), and the evolving role of retailers in this space. He also touches on emerging opportunities for U.S. brands considering expansion into Southeast Asia and how they can navigate the challenges of entering new markets. Tune in to gain a better understanding of the trends shaping Southeast Asia’s e-commerce sector and actionable strategies for success in this vibrant and fast-growing market.
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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
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Guest: Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce/
LinkedIn: https://www.linkedin.com/in/shlomi-cohen/
aCommerce: https://www.acommerce.asia/
Watch the full Youtube video here:
Takeaways:
- Southeast Asia is experiencing significant growth in e-commerce, with countries like Indonesia, Thailand, and Vietnam leading the way.
- Data and video are crucial in e-commerce marketing, and social commerce is a rapidly growing trend in the region.
- International brands looking to enter the Southeast Asian market should consider factors such as product-market fit, spend per capita, competition, and cultural preferences.
- Retailers in the region are transforming into 3P marketplaces and leveraging retail media to increase revenue and offer a wider range of products.
- A-Commerce provides end-to-end e-commerce solutions and helps brands navigate the Southeast Asian market.
Chapters:
00:00 Introduction and Overview
04:54 E-commerce Landscape in Southeast Asia
10:00 Data and Video in E-commerce Marketing
19:21 Social Commerce in Southeast Asia
23:06 Market Entry Strategies for International Brands
30:17 Retailers Transforming into 3P Marketplaces
43:25 Conclusion and A-Commerce Overview
