In this edition of Mastering Video Commerce, we’ve covered:

• TikTok allows Eventbrite integration to boost event promotion.
• Instagram vs. TikTok—where shoppers are spending.
• Gymshark’s rise to £1B through influencer marketing.

Plus, tips on overcoming perfectionism in video creation and a case study on how Stormi Steele hit $1M on TikTok in just 6 hours, and other resources.

TOP 3 SOCIAL COMMERCE NEWS

1. TikTok to Allow Eventbrite Integration

This collaboration will allow TikTok users to seamlessly integrate Eventbrite links into their videos, enabling both creators and fans to promote events directly within the app.

Through this integration, any TikTok user can become an event creator, hosting and selling tickets for their events on Eventbrite while reaching out to TikTok’s vast community.

A standout feature of this partnership is the ability for creators to add multiple event links to their videos. TikTok will then display the most relevant events to users based on their location, enhancing the user experience and boosting event visibility.

Read about it here.

2. Buyers Choose Instagram for Apparel, TikTok for Beauty

Social commerce is evolving with Instagram and TikTok leading in apparel and beauty purchases, respectively.

Instagram is the top platform for apparel purchases, with 47% of Instagram users buying apparel, while TikTok leads in beauty purchases with 33% of its users.

YouTube is popular for food and beverage shopping, with 40% of its users making such purchases.

Read more here.

3. Gymshark’s Meteoric Rise: From Student Startup to £1 Billion Brand in 7 Yrs Using Influencer Marketing & Social Media

U.K. activewear brand Gymshark has reached a £1 billion valuation through influencer marketing.

The brand has grown into a global e-commerce leader by leveraging social media and influencer collaborations.

TikTok, in particular, has played a crucial role, with campaigns like the #Gymshark66 challenge boosting brand awareness and engagement. Gymshark’s success highlights the power of authenticity and community in marketing, ensuring its continued leadership in the fitness apparel industry.

Read more here.

VIDEO MARKETING TIPS

Don’t let perfection stop you from creating more videos.

Agree?

SOCIAL COMMERCE CASE STUDY

Curious how Stormi Steele hit $1M in sales on TikTok in just 6 hours?

My team and I have dissected her winning strategy, breaking it down step-by-step with real examples so you can apply these tactics.

In this study, we not only tell you what to do but show you how to do it.

Check out the case study and see how you can replicate this to boost sales.