In this edition of Mastering Video Commerce, we’ve covered:
- P.Louise Hits $2M Sales in TikTok LIVE Event.
- Made by Mitchell Earns $1M on TikTok Shop.
- Social Commerce Shapes Holiday Shopping Trends.
Plus, advantages of vertical versus horizontal videos, top video commerce stories, video marketing tips, and podcast episodes related to affiliate programs and video commerce strategies.
TOP 3 SOCIAL COMMERCE NEWS
1. P.Louise Breaks Sales Records with $2 Million TikTok LIVE Event
British makeup brand P.Louise achieved record-breaking sales of over $2 million during a 12-hour LIVE event on TikTok Shop, selling two products every second.
The brand’s success is attributed to engaging content, significant discounts, and giveaways.
P.Louise, founded by Paige Williams, operates without external investors, allowing flexibility in marketing strategies.
The brand has become a major presence on TikTok, with over 2.9 million followers.
This achievement highlights the power of LIVE shopping on TikTok, as other beauty brands like Made by Mitchell and Canvas Beauty have also reached significant sales milestones on the platform.
Read more here.
2. Made by Mitchell Draws $1M in a 24 hrs via TikTok Shop
Made by Mitchell, a UK beauty brand, achieved a historic milestone by generating $1 million in sales in just 24 hours on TikTok Shop.
The success was part of TikTok Shop’s Summer Sale event, where founder Mitchell Halliday hosted a 12-hour live session, offering discounts on popular products.
The event featured collaborations with TikTok creators and launched new products, drawing over 600,000 viewers.
The brand, established in 2020, has gained significant popularity on TikTok, amassing over 25.3 million likes.
Read more here.
3. How Social Commerce Will Impact Holiday Sales
Social commerce is becoming a key component of holiday shopping, with significant revenue growth and increasing consumer engagement on platforms like TikTok, Instagram, and YouTube.
42% of Gen Z consumers in the US have admitted to using social platforms for buying gifts in 2024, with 26% of millennials, 15% of Gen Xers and 6% of baby boomers planning to use social commerce for their holiday purchases.
Among platforms, 57% would buy holiday gifts via Instagram, 56% via Facebook, 43% via TikTok, and 38% via YouTube.
TikTok leads in unplanned buying, with impulse purchases being more prevalent in the U.S. than elsewhere.
64% of digital buyers are also using social media for discovering new products.
Of all platforms, TikTok is a key discovery engine, with 91% of users continuing their purchase journey after finding products, and 40% of U.S. Christmas shoppers buying after seeing products on TikTok.
Read more here.
