In this edition, we’ve covered:
- Amazon’s new partnerships with TikTok and Pinterest.
- QVC, YouTube tap into social commerce.
- 7 Tips generate endless video content.
- 2 courses to amp up TikTok Shop sales.
- Top podcasts
- Other top stories & tips.
TOP 3 VIDEO COMMERCE STORIES
1. Amazon Partners with TikTok and Pinterest
Amazon has expanded its partnerships with TikTok and Pinterest, allowing users to purchase Amazon products directly without leaving the social media apps.
This integration will allow customers to see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon ads.
Users need to link their social media profiles to their Amazon accounts for this to happen.
This move follows similar partnerships Amazon formed with Meta’s Facebook and Instagram, as well as Snap’s Snapchat, in late 2023.
These collaborations are part of a broader trend where social media platforms are becoming important channels for e-commerce, driven by consumer interest in making purchases as soon as they see products online.
Read about it here.
2. QVC parent company targets gen X and baby boomer women in social commerce push
In a strategic move to capture the attention of Generation X and baby boomer women, Qurate Retail, the parent company of QVC and HSN, is leveraging social commerce to tap into this often-overlooked demographic.
During a recent second-quarter 2024 earnings call, Qurate Retail President and CEO David Rawlinson highlighted the success of their “Age of Possibility” campaign, which focuses on women over 50.
Launched in the spring, the campaign has significantly boosted digital engagement, generating 38 billion media impressions and attracting 330,000 new Facebook community members.
QVC’s social media following nearly doubled, and the campaign’s website garnered over 1 million visits.
Read more here.
3. YouTube Shopping enhances social commerce features to compete with TikTok
YouTube’s latest updates are designed to make it easier for creators to produce shoppable content, driving both brand sales and platform ad revenue.
This move is part of YouTube’s strategy to compete with TikTok.
Key features include:
- Shopping Collections: Creators can now group products into categories like “Spring Nail Must Haves,” making it easier for fans to shop their favorite items.
- Affiliate Hub: This centralized location allows creators to connect with over 300 partner brands, such as Target and Adidas, offering commission rates and sample requests.
- Product Tagging: Creators can tag products across multiple videos, allowing them to monetize older content.
- Integration with Fourthwall: A web platform for creators to enhance their shopping capabilities.
Read more here.
