Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives.
We discuss the need for agility and customer-centricity in today’s market and explores the motivations for transformation, such as profitability, cost containment, agility, and becoming more customer-centric.
Brandon also discusses the challenges of multi-channel strategies and the opportunities in supply chain regionalization, social commerce, physical stores, and retail media networks.
Brandon shares tips for enhancing company resiliency and advises e-commerce leaders to seek external help to drive transformation. He concludes by discussing his excitement about his new role at Kyndryl and his passion for continuous learning and embracing change.
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Podcast website: https://dev.vimmi.net/ecom-pulse-podcast/
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Guest: Brandon Rael, Strategy & Operations Leader at Kyndryl
LinkedIn: https://www.linkedin.com/in/brandonrael/
Takeaways:
- Understanding the root cause of challenges and prioritizing transformation initiatives is crucial in digital transformation.
- Agility and customer-centricity are key in today’s market.
- Motivations for transformation include profitability, cost containment, agility, and becoming more customer-centric.
- Multi-channel strategies present challenges but also opportunities for brands and retailers.
- Enhancing company resiliency requires self-disruption and continuous adaptation.
- E-commerce leaders should consider seeking external help to drive transformation.
- Supply chain regionalization, social commerce, physical stores, and retail media networks are emerging trends and opportunities in the industry.
Chapters:
00:00 Introduction and Background
03:02 Becoming a Trusted Advisor in Digital Transformation
10:00 The Importance of Agility and Customer-Centricity
14:33 Motivations for Transformation: Profitability, Cost Containment, and Customer-Centricity
23:22 Enhancing Company Resiliency through Self-Disruption
26:03 The Role of External Help in Driving Transformation
28:40 Emerging Trends and Opportunities: Supply Chain Regionalization, Social Commerce, Physical Stores, and Retail Media Networks
31:27 Conclusion and Fun Fact
